Google Search Console File and Short CTR Guide:

Step	Action
1. Extract GSC	GSC > Performance > Export CSV (1-3 months optional)
2. Check SERP Titles	Google top keywords > Compare meta titles > Google rewrites = LOW CTR
3. Sort by Impressions	Excel: Sort IMPRESSIONS desc (optional) > Upload ALL rows
4. Optimize Titles	55 chars max | Top keyword FIRST | Power words | Numbers | Questions

Business Impact:

CTR is your #1 leverage point. Position 5-15 keywords (60% of impressions) you can have below 2% CTR vs industry 5-15% benchmarks. This tool reveals exact optimization opportunities.

- +25-75% traffic from title fixes (no content changes)
- 10k-50k revenue from top photonics keywords
- 2-3x ROI vs paid ads (positions improve naturally)
- Works across all languages/markets instantly

Real Example:
Technical SMEs lose 70% potential clicks due to generic titles. "Laser diode" at position 8 with 1.5% CTR = 13.5 CTR Ratio (Need Improvement). Fix -> 4% CTR = +166% clicks.

This is your competitive edge. Competitors ignore CTR data. You get instant wins.